Hotel 2030 was initially launched as a cross-sector platform to act as a catalyst for open discussions on the plausible changes facing the hospitality industry as well as associated innovation opportunities for hotels over the next 15 to 20 years. Below we outline our publications to date, each of which can be viewed via our Insights page
The first perspective we shared on potential changes on the hospitality sector was drawn from a view of the world in 2020 generated by the first Future Agenda programme. A short talk to the board of one of the world’s largest hotel groups shared some of the macro trends for the next decade and then explored six key shifts taking place and some potential implications for hospitality. These six shifts are:
- Flexible Urban Spaces
- Sustainable Consumption
- Access Not Ownership
- Trusted Data
- Curated Experiences
- Alternative Currencies
Hotel 2030 then formally started as a discussion platform by sharing some initial perspectives of emerging trends complied from a mix of existing research, reports, surveys and opinions about the future authored by a wide range of organisations and individuals in and around the hospitality sector. These initial perspectives were shared in May 2013 and cover a wide range of 40 key trends and their potential future implications for the sector.
Multiple further conversations have since taken place online and face-to-face in workshops and other events around the world and we have added to and prioritised some of the issues discussed to produce two views of top ten trends for now and 2020.
The Top 10 Hotel Trends 2014 highlight some trends seen as having increasing impact in the short term and include such issues as cross-generational travel, gambling vacations, medical tourism, transparent pricing and urban resorts.
10 Top Hotel Trends for 2020 shares insights on ten core shifts that many see having impact by 2020. Topics covered here include co-branded experiences, dynamic pricing, female centricity, new forms of ownership and upstream insight.
Looking back can also be a great way to assist our ability to look forward. To provide some context of where the sector has come from and what are some of the key issues addressed in the past, we have looked over the past 200 years at which hotels have been prominent for introducing change. The 134 hotels selected and outlined in the review run from 1822 through to 2013 and include many iconic properties from all over the world, which we expect will provide stimuli for further discussion.