For many, alongside location and price, the main source of differentiation for a hotel is the guest experience. Whether that is in-room, in public spaces or on-line, many hospitality companies now recognise that this is where they can most significantly influence decision making that impacts revenues and margins per stay.
Hotel 2030 helps organisations across the hospitality sector to rethink their options and explore new ways of delivering different, compelling and value-adding guest experiences. Adopting our award-winning research and design approaches, we focus on helping companies across six core areas of the innovation arena:
Scope • Defining the most promising areas for potential game-changing innovation and aligning the best resources to identify and deliver associated new experiences.
Explore • Defining and directing the most appropriate research activities that can best uncover new or unmet needs upon which transformative innovation can be built.
Connect • Understanding how new opportunities can most effectively enhance the guest experience to improve RevPAR, enhance reputation and differentiate in the market.
Select • Identifying and prioritising the opportunities that will have greatest impact for an organisation and aligning the concept to best suit existing or new brand experiences.
Detail • Coordinate and collaborate with internal and external design experts to evolve the chosen concepts into fully formed, tested product and/or service experiences.
Launch • Supporting the organisation in planning and leading the launch, communication and roll-out of new experiences across the most appropriate brand and regional portfolios